In the 2026 ANA State of In-Housing Report, enterprise leaders highlighted a critical reality: without an explicit, data-backed link to business growth, the true value of internal brand teams remains underestimated. Overcoming this obstacle is directly tied to the team's operational future—making this an incredible moment for Marketing Ops leaders to shine.

The hurdle? Internal operations are frequently bogged down by fractured systems, isolated data sets, and reactive "order-taking" workflows. In that state, it's incredibly difficult to capture insights that show value. How can Marketing Operations leaders redirect the focus to metrics that matter? Let's discuss!

In this session, we'll explore ways to:

• Shift tracking metrics from production outputs to measurable business impact

• Build cross-functional frameworks that unify broken tools and data pipelines
• Refine workflows and KPIs to map directly to corporate objectives

Bring your thoughts, ideas and questions for a facilitated, interactive discussion with senior marketing operations leaders at high profile brands. 

Can't make this one? We've got lots of options! Check out other roundtables, and here's an overview of our community.